Thursday, April 12, 2007

It's so much more friendly with two, so says Winnie the Pooh

Old news about Winnie the Pooh and Disney but I hope still interesting. Never underestimate your intellectual property - trademarks, copyrights, and patents - but also do not overestimate its value, either. This is how MSNBC started its story:

The two sides in the long-running royalty dispute over the Winnie the Pooh characters have ended settlement talks, ensuring that complicated federal copyright litigation will continue.

The Walt Disney Co., which generates about $1 billion in annual revenue from the sale of Pooh products, informed a federal magistrate last month that it would not participate in settlement talks with the family that owns the licensing rights to the characters.

Now who'd think that a little thing Winnie the Pooh would be worth that much? Walt Disney, for one.

The remainder of the story is found here.