Thursday, August 30, 2007

Franchising news: Noble Roman's

If you are coming in here from somewhere besides Indiana, then you might mot know about Noble Romans. Before Dominos changed all pizza places into fast food delivery places, Noble Romans bloomed in Indiana. A Sicilian deep dish pie and a window to watch the pizzas made was the chain's claim to fame. Now it is making its comeback.

The Indianapolis Business Journal has an article on Nobles Romans strategy used in its return. For those interested in franchising and/or opening their restaurant, I think it has some very good points. The article is Noble Roman’s rebuilds empire.

The Mobleys got back on their feet by shuttering nearly all the full-service restaurants and instead focusing on franchising outlets in non-traditional locales like convenience stores, airports and military bases.

It then moved into stand-alone restaurants branded as both Noble Roman’s and Tuscano’s Italian Style Subs. The pizza and sub shops operate in the same location, much as some Pizza Hut and Taco Bell outlets do.

Including all its formats, the company now has more than 1,200 outlets in 45 states and abroad. It operates just three of its own restaurants, all in the Indianapolis area.