Terrible title for this post but bear with me.
I am reading Kevin O'Keefe's Real Lawyers Have Blogs when I reach the post How to stop a disgruntled ex-employee blogger. Kevin O'Keefe comments on a post, How do you stop a disgruntled employee blogger?, from Itbusiness.ca. Frankly, I found Kevin's comment a bit more important than the points of the earlier article.
One thing Vawn doesn't mention is the necessity of an effective Internet presence. An effective corporate Internet presence is not a Web site or press releases issued across the net. It means having a trusted and reliable voice or, better yet, multiple voices on the blogosphere. An effective Internet presence requires corporate employees to be blogging.Without an Internet presence, I am not sure that a disgruntled employee's badmouthing of the company will mean much. I may be a bit more sensitive about this as I continue to blog about legal issues. I will admit that my marketing of this blog is probably cack-handed at best but I draw very little attention from my local area or even Indiana. Yet, I am online and I do keep an eye out on what, if anything, is said about me out here on the Net. I still skeptical how much the Internet has penetrated some parts of this country (like, say, Indiana).
I am also interested because I see the possibility of problems that fall under the more standard headings of trade secrets and non-disclosure. Without proper preventive measures in place, the business may face more than mere bad publicity. One may be looking at losing one's business.
I think tow types of businesses need to read these posts:
- Those without an Internet presence; and
- Those with an Internet presence.
Again, from Kevin O'Keefe:
A blog, as a means of handling disgruntled employees on the net, may be a bit frightening for corporate heads and PR/communications professionals. But times are changing. Practicality requires doing things differently than they've been done in the past.