Dilution by Blurring's Acquiring a Trademark addresses a subject that needs considering when buying and selling an existing business. The article identifies the following trademark issues as what buyers need to think about before buying a business:
- "First, business owners should be aware of what marks they are actually buying...."
- "Second, because trademarks are a bundle of rights similar to real or personal property, the marks may be encumbered by security agreements...."
- "Third, business owners should be sure to get an assignment of each individual mark from the seller...."